A few times a year in our agency there would be an opportunity to work on a highly visible promotional video and/or advertisement. I was given the opportunity to edit the WWKO video for our Sales Org., and an internal promo for marketing.
These are videos telling a story of the company, and how it is applicable in a particular industry. Often involving studio shoots combined with b-roll we would shoot as a team and/or licensed stock footage.
These are customer testimonials i shot and edited with my colleagues during my career at VMware. My team would travel to the customer’s headquarters and/or office, and we’d interview employees and executives at their company; shoot b-roll of their campus and office; and edit a video promoting our companies products being used by their business. There are many people and departments that contributed to these videos. I edited both, and shot footage in the 2nd video at Stanford.
The bread and butter of corporate work within an in-house agency at a tech company— studio shoots.